AF Switzerland SA was founded in 1926 in La Chaux-de-Fonds by Mr Albert Froidevaux who started his business as a supplier of watch spare parts and tools under the company name, Kocher & Froidevaux which subsequently became Albert Froidevaux & Fils SA.

The rapid success of the company led a large majority of the world’s most prestigious producers of watches to choose Albert Froidevaux & Fils SA. to distribute the replacement parts for their products, in many cases on an exclusive basis.

Over the years, the family business expanded to include more tools for watchmakers and jewellers. The company name was changed in recent years to AF Switzerland SA which is now one of the leading distributors of parts, tools and equipment for watchmakers, jewellers, clockmakers and similar precision industries.

The company markets its products under the brands, AF Switzerland^® for tools, AF Gold Shark^® for saw blades and Novostar^® for lubricants.  It also distributes tools designed mainly for quartz watch repairing under its proprietary brand ETIC Switzerland^®.

The watch parts packaging side of the business is entrusted to a subsidiary company, Centre Fournitures Manufactures d’Horlogerie SA, (CFMH), founded in 1964. Watch parts are pre-packaged in an internationally accepted standard form for many Swiss manufacturers.

AF Switzerland SA is known world-wide for its service, competitive prices and for the convenience and advantage of being able to obtain all items from one unique source.

Overall, hundreds of thousands of different products, ranging from the smallest screws to complete machines, are stocked by AF Switzerland SA in their warehouse in La Chaux-de-Fonds, Switzerland.